Align

February 25, 2025

Align

Welcome to another enriching episode of the More Than Graphics podcast, a virtual safe space for women and minorities in the tech and creative industries. Today, we dive deep into the theme of "Alignment" with our special guest, Barney Abramson, a seasoned creative leader with over two decades of experience.Barney Abramson is a seasoned creative leader with over two decades of experience across gaming, entertainment, and energy.

As the Creative Director at Southwest Gas Corporation, he leads the visual identity and creative strategy for an energy provider serving 2.5 million customers across California, Nevada, and Arizona.With a background in graphic design, branding, and marketing, Barney is passionate about storytelling that connects with people.

He’s also a dedicated mentor on ADPList, helping the next generation of designers navigate their careers.Beyond the corporate world, Barney shares insights as an Afro-Latino creative in corporate America, using social media to spark conversations about design, leadership, and career growth.

[00:01:24] Importance of alignment in creativity.

[00:06:04] Mentorship and personal growth.[00:09:59] Alignment in creative leadership.

[00:12:49] Authentic self in corporate America.

[00:15:30] Authentic self in the workplace.

[00:19:25] Balancing authenticity and professionalism.

[00:22:55] Passion projects and team autonomy.

[00:27:21] Career burnout and misalignment

[00:31:48] Stress manifesting in physical form.

[00:35:05] Immersing in the creative industry.

[00:37:09] Mental health and creative alignment.

[00:41:11] Importance of mental health.

[00:44:10] Brand alignment and inclusivity.