The Ricochet Effect: Cultural Precision vs. Generic Prevention — Why Messaging Fails Without Context (Continuum 5)

In Continuum 5 of The Ricochet Effect: Breaking the Cycle – Tobacco, Truth, and Black Health, Dr. Abeni El-Amin continues her conversation with Dr. Valerie Yerger of the African American Tobacco Control Leadership Council (AATCLC) by examining a critical question in tobacco prevention: Why do some public-health messages reach communities while others fail to resonate at all?
Source: https://www.wuky.org/podcast/the-ricochet-effect